At Masi, its all about the ride. Masi bicycles are painstakingly crafted with the rider and ride both first and foremost in mind- not the latest manufacturing craze or with the sole purpose of being the lightest bike on the market. What good is light weight or exotic manufacturing if the bike does not ignite your passion to ride? To this day, they design each Masi with the same principles as the great master builder Faliero Masi – it has to disappear underneath the rider and become an extension of the rider’s movements and power. Beyond that, each Masi is designed to speak to that part of your soul that says simply “I want to go for a ride today”.

Visit www.masibikes.com for more details and dealer locations.

Products used: Evoluzione frame & fork, Coltello frame & fork, CXR frame & fork.