Bike components are SRAM does – which is why they do them so mind-bendingly well. SRAM Corporation began with the goal of creating the absolute best shifting system and changed the cycling world forever with the introduction of Grip Shift to the current Double Tap technology. To support the innovation, we invested in Sachs Bicycle Company and built a state of the art manufacturing facility in Schweinfurt, Germany. SRAM had the vision and desire to expand their presence in the industry, so they found the best suspension company, RockShox, joined forces with them, creating huge excitement in the global cycling community. Not content to stop there, we knew expanding our line with the best brakes, bottom brackets and cranksets would fine-tune the ride even more. So we teamed up with Avid and Truvativ. Now that they have achieved total drive train nirvana, SRAM will continue to seek and deploy technological and engineering advancements, as they compulsively refine and redefine the pinnacle of the ultimate ride.

Go to www.sram.com for details.

Products used: Red control levers, Force control levers, Red brake calipers, Rival brake calipers, Red rear derailler, Force rear derailleur, Red front derailleur, Force front derailleur, Red GXP crank set, Red BB30 crank set, S975 BB30 crank set for power meters, Force GXP crank set, Force BB30 crank set, Red chain rings, SRAM TT chain rings.